Lookin' to LinkIn? Great! When you see the prompt "include a personal note: (optional)," ignore the word "optional."
“I love to see a list of projects, along with explanations as to what those projects were about. What was the idea and objective? How did you go about making decisions? What was the outcome?” My savviest client has hired me repeatedly to write case studies for her personal website -- and she keeps getting supercool jobs.