PERSONAL-BRANDING QUICKIE

Need a new professional pickup line? At a recent networking event, I approached a few strangers who looked as awkward as I felt and said, "So, what's your story?" That conversation-starter worked for me because my personal brand is direct and as irreverent as I can get away with. Consider your own personal brand and come up with a pickup line you feel good about. You'll be drowning in contacts!

PERSONAL-BRANDING QUICKIE

“I love to see a list of projects, along with explanations as to what those projects were about. What was the idea and objective? How did you go about making decisions? What was the outcome?” My savviest client has hired me repeatedly to write case studies for her personal website -- and she keeps getting supercool jobs.