PERSONAL-BRANDING QUICKIE

Who can't use 185 powerful verbs? Some of my faves are in here: orchestrated, fostered, engineered, amplified, furthered, cultivated, transformed, shaped, conveyed, navigated, authored, scrutinized. I don't care for "executed," however, as it makes me think of a firing squad. "Implemented" works just as well. Not listed here but also groovy: stewarded, quarterbacked, nurtured, reinvented, bolstered, piloted, calibrated, captained. Anything off the beaten path you care to share?

PERSONAL-BRANDING QUICKIE

TODAY IN SHITTY BRAND MESSAGING: "[Company] designs and executes high quality experiences surrounding emerging technologies and innovative industries by providing education, business insights and entertainment to entrepreneurs and influencers in intimate settings. Through strategic partnerships, extensive research and careful curation we produce networking experiences that provide both credible information and brand interaction with disruptive innovation." No translation was provided.

PERSONAL-BRANDING QUICKIE

A project-manager client recently told me she keeps a bowl of candy on her desk to gauge the team's mood; she measures the stress level by how often she has to refill the bowl, which allows her to address the stress before it becomes toxic. This is a great little performance story for her resume -- you could do worse than to be remembered by your future boss as The Project Manager With The Candy-Bowl Barometer.

PERSONAL-BRANDING QUICKIE

I've never been much of a volunteer, but I loves me some pro-bono work. Donating professional services can provide an opportunity to beef up your skill set, may lead to paid work and looks good on your resume. Of course it also helps make the world a better place. I did a couple of projects with Taproot and never looked back.

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

YES. YOUR RESUME SPEAKS FOR YOU WHEN YOU CAN’T.

But I’m a creative; I get hired from my portfolio.

In this market, a recruiter may not even look at your portfolio unless she already has a compelling reason to do so. Your resume has to not only speak for YOU – it has to speak for your portfolio. Does it? If the recruiter isn’t bowled over by your resume, she may not bother to look at your portfolio.

PERSONAL-BRANDING QUICKIE: Keyword-cramming can suck it.

If your resume and LinkedIn profile are properly targeted, keywords will occur naturally. Talk like a person.

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The Million-Dollar Resume

The Million-Dollar Resume

“A resume isn’t a biography or a simple listing of what you’ve done professionally and academically; it’s a marketing tool. Trust me, if you know zip about marketing and branding yourself, you can’t compete -- no matter how well you write.”

[FILLED] Calling All Copywriters: LA Agency Opportunity

[FILLED] Calling All Copywriters: LA Agency Opportunity

Are you a creative who starts by looking at the potential for impact, then reverse-engineering big ideas and executions? This means being truly solution-agnostic. Here you will create strategies, campaigns, communities, content, platforms, and tools — whatever is needed for brands and people to act together and create positive impact at scale.