PERSONAL-BRANDING QUICKIE

If a job description cites "7-10 years’ experience in reality development at a network or production company" and you don't have 7-10 years’ experience in reality development at a network or production company but you pursue the job anyway, your own reality could use a little development. The time you take trying to trump up those 7-10 years would be much better spent researching an appropriate target.

PERSONAL-BRANDING QUICKIE

“I love to see a list of projects, along with explanations as to what those projects were about. What was the idea and objective? How did you go about making decisions? What was the outcome?” My savviest client has hired me repeatedly to write case studies for her personal website -- and she keeps getting supercool jobs.

PERSONAL-BRANDING QUICKIE

As you may have gathered, I'm an acolyte of Liz Ryan, founder and CEO of Human Workplace. Because, among other reasons, she says shit like this: "What is so great about working for you? From your letter, I sure wouldn’t want to work for you. You sound like a controlling person ... There are lots of other employers who may offer better job opportunities than you do and who don’t feel the crushing need you feel to dig into a job-seeker’s past."

PERSONAL-BRANDING QUICKIE

Who can't use 185 powerful verbs? Some of my faves are in here: orchestrated, fostered, engineered, amplified, furthered, cultivated, transformed, shaped, conveyed, navigated, authored, scrutinized. I don't care for "executed," however, as it makes me think of a firing squad. "Implemented" works just as well. Not listed here but also groovy: stewarded, quarterbacked, nurtured, reinvented, bolstered, piloted, calibrated, captained. Anything off the beaten path you care to share?

PERSONAL-BRANDING QUICKIE

TODAY IN SHITTY BRAND MESSAGING: "[Company] designs and executes high quality experiences surrounding emerging technologies and innovative industries by providing education, business insights and entertainment to entrepreneurs and influencers in intimate settings. Through strategic partnerships, extensive research and careful curation we produce networking experiences that provide both credible information and brand interaction with disruptive innovation." No translation was provided.

PERSONAL-BRANDING QUICKIE

A project-manager client recently told me she keeps a bowl of candy on her desk to gauge the team's mood; she measures the stress level by how often she has to refill the bowl, which allows her to address the stress before it becomes toxic. This is a great little performance story for her resume -- you could do worse than to be remembered by your future boss as The Project Manager With The Candy-Bowl Barometer.

PERSONAL-BRANDING QUICKIE

I've never been much of a volunteer, but I loves me some pro-bono work. Donating professional services can provide an opportunity to beef up your skill set, may lead to paid work and looks good on your resume. Of course it also helps make the world a better place. I did a couple of projects with Taproot and never looked back.

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

YES. YOUR RESUME SPEAKS FOR YOU WHEN YOU CAN’T.

But I’m a creative; I get hired from my portfolio.

In this market, a recruiter may not even look at your portfolio unless she already has a compelling reason to do so. Your resume has to not only speak for YOU – it has to speak for your portfolio. Does it? If the recruiter isn’t bowled over by your resume, she may not bother to look at your portfolio.

PERSONAL-BRANDING QUICKIE: Keyword-cramming can suck it.

If your resume and LinkedIn profile are properly targeted, keywords will occur naturally. Talk like a person.

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