PERSONAL-BRANDING QUICKIE: Killer Cover Letters

It's actually pretty easy to write a killer cover letter. For starters, match your "haves" to their "wants" with specific examples. Then read this article.

Back at it!

NEWS I'm back in the office being busy, gettin-it-done by handwriting notecards to clients and going LIVE with our NEW WEBSITE!  (insert happy dance here) 


HOW I HELP Checking out portfolio websites is a BIG part of my work day and I am full of tips like: refresh your design at least once a year (technology moves fast, people!), have an easy to remember url, and minimize the clicking (it took me 5 clicks to navigate to the page of logos on a candidate's site today.) 

RESUME RESCUE 9 years later and I'm still amazed at how well Julia Rubiner, Personal Branding Storyteller for Creative Profiles is able to spin someone's experience from one industry to another to help get interviews and land jobs. In awe...

FAVORITE THINGS Reading about Pony Sweat in the ILOVECREATIVES newsletter filled us with glee 😏 Thank you Emilia Richeson for rocking our world (and our playlists).

GET EDUCATED 15 years and counting, my friends at Keep-a-Breast have had a traveling education booth about breast cancer awareness at the Warped Tour. I'll be there this weekend and you bet I'm bringing my 10 year old!


JOBS Check em out!


xo Keva

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

“Do I really need a resume AND a LinkedIn profile – aren’t they pretty much the same thing?” To answer that question, try looking at it this way:

Your personal brand is the Ultimate Fighting Championship (UFC), the premier organization in mixed martial arts, hosting most of the top-ranked fighters in the world.

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

Have you ever gotten a job by uploading your resume to an online application portal? I haven’t, and I don’t know anyone who has. You could be the answer to an employer’s prayers, but if you don’t know how to appease the algorithm – by, say, using a sans-serif font like Verdana instead of a serif font like Times New Roman (for years the resume standard) – you’re sunk.

[FILLED] Digital Creatives - Bay Area

Hey Bay Area Digital Creatives! If you crave responsibility for the creation and execution of all interactive media. If crafting compelling web designs with a focus on user experience, and providing thought-leadership on best practices and next-generation digital trends and maintaining a user-centered design focus, digging into interactive infographics, conversion-oriented landing pages, elements for A/B testing is getting you excited. If the idea of working with a multifunctional team of designers, writers, videographers, photographers and developers to create innovative and usable solutions that satisfy needs spanning ecommerce, digital storytelling, mobile, and in-store experiences is totally your thing...then this could be YOUR NEW JOB!

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

Your personal brand is a diamond with many facets. One facet is your resume, another is your LinkedIn profile, a third is the “About” page of your website … You get the picture.

TELL ME A (RESUME PERFORMANCE) STORY

TELL ME A (RESUME PERFORMANCE) STORY

The eighth-century Persian vizier's daughter Scheherazade had to tell 1,001 stories to save her life; all you have to do is tell a handful to get a job interview.

Furthermore, according to Sir Richard Francis Burton, to tell these stories, Scheherazade had to know “the books, annals and legends of preceding kings, and the stories, examples and instances of bygone men and things … a thousand books of histories relating to antique races and departed rulers … the works of the poets … philosophy and the sciences, arts and accomplishments.”

Guilty of Lazy Social Media?

Guilty of Lazy Social Media?

Even some of the most career savvy folks aren’t sure how to best utilize social media for their careers. In fact some have actually detriment their careers and reputations due to social media activities. We live in a world today where what you share online matters. Private account or not, a simple complaint or rant can be seen as misconduct and irresponsible online behavior.