“Do I really need a resume AND a LinkedIn profile – aren’t they pretty much the same thing?” To answer that question, try looking at it this way:
Your personal brand is the Ultimate Fighting Championship (UFC), the premier organization in mixed martial arts, hosting most of the top-ranked fighters in the world.
Have you ever gotten a job by uploading your resume to an online application portal? I haven’t, and I don’t know anyone who has. You could be the answer to an employer’s prayers, but if you don’t know how to appease the algorithm – by, say, using a sans-serif font like Verdana instead of a serif font like Times New Roman (for years the resume standard) – you’re sunk.
Furthermore, according to Sir Richard Francis Burton, to tell these stories, Scheherazade had to know “the books, annals and legends of preceding kings, and the stories, examples and instances of bygone men and things … a thousand books of histories relating to antique races and departed rulers … the works of the poets … philosophy and the sciences, arts and accomplishments.”
Even some of the most career savvy folks aren’t sure how to best utilize social media for their careers. In fact some have actually detriment their careers and reputations due to social media activities. We live in a world today where what you share online matters. Private account or not, a simple complaint or rant can be seen as misconduct and irresponsible online behavior.
My grandmother was a world traveler — she cruised to every accessible-by-ocean-liner port of call the planet had to offer. Much of this globetrotting took place in the ’50s and ’60s, when you still dressed for dinner. If you were a woman on a three-month grand tour of Europe, that meant packing trunks of gowns (not to mention the shoes and accessories that went with them). My grandmother was a master packer. She was guided by a simple principle: If you ask yourself, “Will I need this?” the answer is “No.”
Googled yourself lately? That’s what prospective employers do – their first stop after deciding to find out more about you is Google.
And while we can’t do anything about those spring-break-in-Daytona pictures that keep popping up, we CAN make sure your Linkedin profile and Facebook 411 help you look like a brilliant potential hire.
Remember how after 9/11 the airline industry took a nosedive and flight attendants were laid off in droves? I felt for them. After all, I was (and still am) a writer; if I did enough hustling, I could make a living. All I needed was a keyboard and a screen. But those flight attendants needed a plane.
DO YOU REALLY NEED A COVER LETTER? NOT ALWAYS. BUT IF THE EMPLOYER YOU’RE PURSUING REQUESTS ONE, IT HAS TO KICK ASS.
Just as a carefully crafted resume significantly improves your chances of landing an interview, a deftly written cover letter boosts the likelihood that your resume will be read in the first place.