PERSONAL-BRANDING QUICKIE: Killer Cover Letters

It's actually pretty easy to write a killer cover letter. For starters, match your "haves" to their "wants" with specific examples. Then read this article.

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

“Do I really need a resume AND a LinkedIn profile – aren’t they pretty much the same thing?” To answer that question, try looking at it this way:

Your personal brand is the Ultimate Fighting Championship (UFC), the premier organization in mixed martial arts, hosting most of the top-ranked fighters in the world.

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

Have you ever gotten a job by uploading your resume to an online application portal? I haven’t, and I don’t know anyone who has. You could be the answer to an employer’s prayers, but if you don’t know how to appease the algorithm – by, say, using a sans-serif font like Verdana instead of a serif font like Times New Roman (for years the resume standard) – you’re sunk.

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

Your personal brand is a diamond with many facets. One facet is your resume, another is your LinkedIn profile, a third is the “About” page of your website … You get the picture.

TELL ME A (RESUME PERFORMANCE) STORY

TELL ME A (RESUME PERFORMANCE) STORY

The eighth-century Persian vizier's daughter Scheherazade had to tell 1,001 stories to save her life; all you have to do is tell a handful to get a job interview.

Furthermore, according to Sir Richard Francis Burton, to tell these stories, Scheherazade had to know “the books, annals and legends of preceding kings, and the stories, examples and instances of bygone men and things … a thousand books of histories relating to antique races and departed rulers … the works of the poets … philosophy and the sciences, arts and accomplishments.”