CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

YES. YOUR RESUME SPEAKS FOR YOU WHEN YOU CAN’T.

But I’m a creative; I get hired from my portfolio.

In this market, a recruiter may not even look at your portfolio unless she already has a compelling reason to do so. Your resume has to not only speak for YOU – it has to speak for your portfolio. Does it? If the recruiter isn’t bowled over by your resume, she may not bother to look at your portfolio.

PERSONAL-BRANDING QUICKIE: Keyword-cramming can suck it.

If your resume and LinkedIn profile are properly targeted, keywords will occur naturally. Talk like a person.

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The Million-Dollar Resume

The Million-Dollar Resume

“A resume isn’t a biography or a simple listing of what you’ve done professionally and academically; it’s a marketing tool. Trust me, if you know zip about marketing and branding yourself, you can’t compete -- no matter how well you write.”

[FILLED] Calling All Copywriters: LA Agency Opportunity

[FILLED] Calling All Copywriters: LA Agency Opportunity

Are you a creative who starts by looking at the potential for impact, then reverse-engineering big ideas and executions? This means being truly solution-agnostic. Here you will create strategies, campaigns, communities, content, platforms, and tools — whatever is needed for brands and people to act together and create positive impact at scale. 

PERSONAL-BRANDING QUICKIE: Killer Cover Letters

It's actually pretty easy to write a killer cover letter. For starters, match your "haves" to their "wants" with specific examples. Then read this article.

Back at it!

NEWS I'm back in the office being busy, gettin-it-done by handwriting notecards to clients and going LIVE with our NEW WEBSITE!  (insert happy dance here) 


HOW I HELP Checking out portfolio websites is a BIG part of my work day and I am full of tips like: refresh your design at least once a year (technology moves fast, people!), have an easy to remember url, and minimize the clicking (it took me 5 clicks to navigate to the page of logos on a candidate's site today.) 

RESUME RESCUE 9 years later and I'm still amazed at how well Julia Rubiner, Personal Branding Storyteller for Creative Profiles is able to spin someone's experience from one industry to another to help get interviews and land jobs. In awe...

FAVORITE THINGS Reading about Pony Sweat in the ILOVECREATIVES newsletter filled us with glee 😏 Thank you Emilia Richeson for rocking our world (and our playlists).

GET EDUCATED 15 years and counting, my friends at Keep-a-Breast have had a traveling education booth about breast cancer awareness at the Warped Tour. I'll be there this weekend and you bet I'm bringing my 10 year old!


JOBS Check em out!


xo Keva

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

“Do I really need a resume AND a LinkedIn profile – aren’t they pretty much the same thing?” To answer that question, try looking at it this way:

Your personal brand is the Ultimate Fighting Championship (UFC), the premier organization in mixed martial arts, hosting most of the top-ranked fighters in the world.

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

Have you ever gotten a job by uploading your resume to an online application portal? I haven’t, and I don’t know anyone who has. You could be the answer to an employer’s prayers, but if you don’t know how to appease the algorithm – by, say, using a sans-serif font like Verdana instead of a serif font like Times New Roman (for years the resume standard) – you’re sunk.