CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

CREATIVES: IS A RESUME REALLY THAT IMPORTANT?

YES. YOUR RESUME SPEAKS FOR YOU WHEN YOU CAN’T.

But I’m a creative; I get hired from my portfolio.

In this market, a recruiter may not even look at your portfolio unless she already has a compelling reason to do so. Your resume has to not only speak for YOU – it has to speak for your portfolio. Does it? If the recruiter isn’t bowled over by your resume, she may not bother to look at your portfolio.

PERSONAL-BRANDING QUICKIE: Keyword-cramming can suck it.

If your resume and LinkedIn profile are properly targeted, keywords will occur naturally. Talk like a person.

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The Million-Dollar Resume

The Million-Dollar Resume

“A resume isn’t a biography or a simple listing of what you’ve done professionally and academically; it’s a marketing tool. Trust me, if you know zip about marketing and branding yourself, you can’t compete -- no matter how well you write.”

PERSONAL-BRANDING QUICKIE: Killer Cover Letters

It's actually pretty easy to write a killer cover letter. For starters, match your "haves" to their "wants" with specific examples. Then read this article.

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

PERSONAL-BRANDING STEEL-CAGE GRUDGE MATCH: RESUME VS. LINKEDIN PROFILE

“Do I really need a resume AND a LinkedIn profile – aren’t they pretty much the same thing?” To answer that question, try looking at it this way:

Your personal brand is the Ultimate Fighting Championship (UFC), the premier organization in mixed martial arts, hosting most of the top-ranked fighters in the world.

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

BEFORE YOU LAUNCH YOUR RESUME INTO DEEP SPACE, READ THIS

Have you ever gotten a job by uploading your resume to an online application portal? I haven’t, and I don’t know anyone who has. You could be the answer to an employer’s prayers, but if you don’t know how to appease the algorithm – by, say, using a sans-serif font like Verdana instead of a serif font like Times New Roman (for years the resume standard) – you’re sunk.

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

SHINE ON YOU CRAZY DIAMOND: WHY YOU CAN’T JUST USE YOUR RESUME SUMMARY AS YOUR LINKEDIN SUMMARY AS YOUR “ABOUT” PAGE AS

Your personal brand is a diamond with many facets. One facet is your resume, another is your LinkedIn profile, a third is the “About” page of your website … You get the picture.

TELL ME A (RESUME PERFORMANCE) STORY

TELL ME A (RESUME PERFORMANCE) STORY

The eighth-century Persian vizier's daughter Scheherazade had to tell 1,001 stories to save her life; all you have to do is tell a handful to get a job interview.

Furthermore, according to Sir Richard Francis Burton, to tell these stories, Scheherazade had to know “the books, annals and legends of preceding kings, and the stories, examples and instances of bygone men and things … a thousand books of histories relating to antique races and departed rulers … the works of the poets … philosophy and the sciences, arts and accomplishments.”

Guilty of Lazy Social Media?

Guilty of Lazy Social Media?

Even some of the most career savvy folks aren’t sure how to best utilize social media for their careers. In fact some have actually detriment their careers and reputations due to social media activities. We live in a world today where what you share online matters. Private account or not, a simple complaint or rant can be seen as misconduct and irresponsible online behavior. 

RESUME STRATEGY: ARE YOU OVERPACKING?

RESUME STRATEGY: ARE YOU OVERPACKING?

My grandmother was a world traveler — she cruised to every accessible-by-ocean-liner port of call the planet had to offer.  Much of this globetrotting took place in the ’50s and ’60s, when you still dressed for dinner. If you were a woman on a three-month grand tour of Europe, that meant packing trunks of gowns (not to mention the shoes and accessories that went with them). My grandmother was a master packer. She was guided by a simple principle: If you ask yourself, “Will I need this?” the answer is “No.”

Social Media Profiles

Social Media Profiles

Googled yourself lately? That’s what prospective employers do – their first stop after deciding to find out more about you is Google.

And while we can’t do anything about those spring-break-in-Daytona pictures that keep popping up, we CAN make sure your Linkedin profile and Facebook 411 help you look like a brilliant potential hire.

ARE YOU READY TO WORK WITH A RESUME PRO?

ARE YOU READY TO WORK WITH A RESUME PRO?

THE ANSWER STARTS WITH OUR QUESTIONS. YOU ARE IF …

  • You’ve found your dream job, but you don’t know how to get it.

  • Your resume’s not getting you interviews, but you don’t know how to fix it.

  • The jobless recovery has changed the game, but you don’t know how to play it.

FREELANCE WORK IS WORK, SO WORK IT!

FREELANCE WORK IS WORK, SO WORK IT!

Remember how after 9/11 the airline industry took a nosedive and flight attendants were laid off in droves? I felt for them. After all, I was (and still am) a writer; if I did enough hustling, I could make a living. All I needed was a keyboard and a screen. But those flight attendants needed a plane.

Ready to Crush That Cover Letter?

Ready to Crush That Cover Letter?

DO YOU REALLY NEED A COVER LETTER? NOT ALWAYS. BUT IF THE EMPLOYER YOU’RE PURSUING REQUESTS ONE, IT HAS TO KICK ASS.

Just as a carefully crafted resume significantly improves your chances of landing an interview, a deftly written cover letter boosts the likelihood that your resume will be read in the first place.

THE RESUME AS A PERSONAL BRANDING TOOL

THE RESUME AS A PERSONAL BRANDING TOOL

It’s no secret that competition for jobs is fiercer than ever. And as the stacks of resumes grow taller and the eyes of HR staff grow wearier, it behooves the thoughtful candidate to find a way to make that rectangle of type into something more than a wan recital of past tasks and responsibilities.