PERSONAL-BRANDING QUICKIE: Check yourself before you sell yourself!

If a job description cites "7-10 years experience in reality development at a network or production company" and you don't have 7-10 years’ experience in reality development at a network or production company but you pursue the job anyway, your own reality could use a little development.

The time you take trying to trump up those 7-10 years would be much better spent researching an appropriate target.

Want more golden tips of free advice? Julia will set you straight.