In his article “How Much Is Your Resume Worth?” Geoffrey Bourne, CTO for the Ladders -- “the comprehensive career resource dedicated to helping professionals manage, market and move up in their careers” -- answers the titular question thus: “It depends.” But he quickly goes on to posit: “If I earn $100,000 every year for the next 10 years, [my resume] is worth $1,000,000.”
You can look at it another way: Let’s say you earn $75,000 a year but you know you’re worth $100,000. Can you write a resume good enough to get interviews with employers paying $100,000?
Someone could respond, “I know how to write – I was the valedictorian of my high school class.”
But not you. You know you need to hire a pro. So you find a career-hacking company whose resumes get their clients interviews. But it will cost you, say, $1,500.
Someone could respond, “I can’t afford that!”
But not you. You know if that resume gets you the interview that gets you the $100,000 position, you’ll recoup your investment your first week on the job.
Seeking professional help doesn’t apply only to psychiatric care. I employ a bookkeeper and an accountant, and I have no trouble with the IRS. I get my hair, nails and eyebrows perfected by a stylist, a manicurist and an aesthetician, and I look marvelous. Nor do I do my own plumbing.
You know that saying “A man who is his own lawyer has a fool for a client?” It’s a saying for a reason, just like “you get what you pay for,” “fake it till you make it” and “dress for the job you want.”
RE: the high school valedictorian, your resume IS a written document, and you DO know how to write, right? But how much do you know about marketing and branding? Have you ever written copy intended to sell a product or service? Do you know your target audience? Can you tell your brand story?
In the Mediabistro article “Why Hiring A Professional Resume Writer Is Worth It,” eight resume pros weigh in on why you’d be a fool to go it alone.
Two warn against fuzzy focus. Another points out the risk of appearing behind the times or self-aggrandizing. A third reports that she’s cut months and even years off her clients’ job searches. But three of these experts -- fully 37.5% of respondents -- used the word “marketing.” Here’s what they said:
“A resume isn’t a biography or a simple listing of what you’ve done professionally and academically; it’s a marketing tool. Trust me, if you know zip about marketing and branding yourself, you can’t compete -- no matter how well you write.”
“Professional resume writers understand what a resume really is: a marketing piece. They understand what grabs the attention of the hiring manager within seconds. This is critical if you want to get to the next step of the hiring process.”
“Your resume is your entry point and first impression with an organization. It’s a marketing tool. It’s what stands between an employer who calls you for an interview and one who puts you in the ‘no’ pile.”
The statement that resonated most for me, however, was: “With most employers, human resource managers, recruiters and hiring managers saying that at the very least 80% of all resumes suck, having a document you don’t have to agonize over is worth the investment.”
Hiring a professional resume writer is just that, an investment, one that could literally change your life. How much is that worth?