It was time for a refresh. Over the last few weeks, in-between searching for candidates and making placements, the team and I did some creative concepting of our own. Visual Identity. Brand Voice. Key Messaging Statements. If you’re reading this post, it’s likely that you’re in the creative space on some level, so I know you know what I’m talking about.
We wanted the messaging to be clear and to the point. We also wanted to keep things confidential. After we narrowed the site down to three pages, we asked ourselves: Do we need to show more? What would the more be? Insights are kept on the low down. Our strategy is customized for each client and our process varies with each relationship. The rest is our secret sauce and when we work together, you can catch a glimpse.